It’s no secret that you’re aware that clients are the livelihood of your service-based business. You might have extremely good skills and a stunning website but you’re going to need some monthly revenue and cash flow in order to become a sustainable business.
But how do you get a steady stream of leads and clients? You’re in the right place. We are here to guide you to success in booking more Microblading/PMU clients. It takes grit and determination but it’s well worth it. Let’s get started!
Book More Microblading/PMU Clients With These Top Website Must-Haves
1. Clear Call To Action, Such As Call Now or Book Now
With social media nowadays, users want to consume content as fast as they possibly can. We live in a world where we can get any piece of information with our fingertips within seconds. While this can be a good and a bad thing, we have to give our leads easy to access information on our website.
Setting up a clear call to action button that makes it easy to book with us will guarantee more clients in our business. Most people don’t have enough time in the day to set up a call or send emails back and forth. Or heck, they might be researching late at night!
Not only does this make you look professional but it also allows the customer to look through the services you offer so they can pick which one is best for them. Personally, we love and recommend using Booker.
2. Headlines & Sublines
Treat your website like your portfolio. Make it pleasing to the eye and easy to navigate. We promise hard work pays off! Don’t skip on this step.
Utilize headings and pages on your website. Some things to include are, where to book, your blog, about section, policies, and reviews.
But let’s not forget to add your own personal touch too! Copying someone else’s website is a huge no-no. Showcase your strengths and make it as user-friendly as possible. Remember, you are the expert your clients are coming to.
3. Clear Navigation
Let’s back up a little bit... What if you were looking for a service provider for the first time?
- What type of information would you be looking for?
- Are you looking for reviews?
- Before and After photos?
- More about the artist?
Yes, you might be an expert in this field but you need to think about the potential customer in this situation. They might not have any experience in this industry and they are looking at you for help and guidance.
Creating clear navigation for the potential customer can make or break their decision to hire you for a service. Make it easy for them to look around your website to get more information about you, the service, what to expect, and how to book.
4. Branded Images (No Stock Photos)
You didn’t go through all of this training to not showcase your work! Be proud of the work you do. Take photos of your past clients from every angle (before and afters too). People love looking at visuals before booking a service. Keep in mind not to use stock photos since it isn’t your work and can be confusing to the customer.
Branding your Microblading/PMU business is also an essential element to finding success in this industry. Know your mission and what sets you apart from other businesses within your niche. Lock in specific colors, fonts, and logos so viewers know your brand whenever it shows up online. Be memorable.
5. Verified Client Testimonial & Reviews
If there’s one thing you should do first, that is to gather social proof! Get those reviews!! People love to trust other people. As a business owner, building your reputation locally and in the industry will come at the cost of reviews and testimonials.
Every time a client leaves your office, ask them to leave a review. You can even take it a step further and provide an incentive for them to leave that review. Give them a discount for their next service. You’d be surprised at how many people want to see you succeed and will be happy to leave a nice review! Your family counts, if you performed a service on them ask them to leave a review too.
6. Contact Info Including Social Media Links, Address, and Telephone.
To get more eyes on your business it’s important to build your social presence. Include those links on your website, along with your address and telephone where customers can see where you’re located and reach you with questions.
Remember when we said branding was an important step to building a successful Microblading/PMU business? This is where those photos come into play! Use those branding techniques within your social media presence to become well-known.
A quote by Mark Twain reads, “The secret of getting ahead is getting started.” Half the battle of starting and running a successful business is just starting. Will you get an influx of clients in the first few months? Probably not and that is okay! It’s going to take time and consistency to see the results you want. Think of this as a long-term game. Don’t get discouraged if you aren’t finding clients right from the start because they will come! Use these tips in this article to help you get started.
We know what it’s like starting out, it might seem overwhelming at times but just remember that you got this! You might feel like you are being pulled in every direction but we have several resources like the Online Microblading Academy, and information on our website and social media channels to help you. Now, go out there and change the world one brow at a time!
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