Microblading has taken the beauty industry by storm in recent years. People are turning to permanent makeup to not only save time getting ready in the morning but also to make their brows look healthy and full.
The demand for microblading is on the rise and we’re going to teach you 5 foolproof ways to start your own microblading business. Starting a business is not a walk in the park but if you’re wanting to create your own schedule and be your own boss, this is for you.
What is Microblading?
Microblading is a tattooing technique in which a small handheld tool made of several tiny needles is used to add semi-permanent pigment to the skin. It will last you anywhere from one to three years depending on your age and lifestyle.
Step 1: Get the Necessary Certification
Once you’ve decided microblading is your dream career, you need to get the skills and certification to start your business. Not only do you need to invest in your education but you need to master the skill of permanent makeup. Fortunately, Brows & Co. offers exactly what you need to become an expert artist.
The Microblading Academy is the only online program that takes you through everything you need to know about microblading so you can get certified and confidently launch your own beauty business in just 12 weeks.
Step 2: Practice Makes Perfect
Just like any other career, you need to practice your craft. I get it, you are giddy and excited to start your microblading business but it’s just as important to practice on props and paper before you start taking clients.
In weeks 3-7 of The Microblading Academy, you’ll learn how to create hair stroke patterns breaking them down by level so you can master the universal brow pattern on any brow. Keep in mind no eyebrow is the same but don’t worry, we’ll teach you everything you need to know.
Don’t believe us? Take it from one of our graduates, “My biggest takeaway from the course was learning how to do microblading the right way and knowing how much I could be making. Kechia and her team were very professional. They took their time to teach us and to make sure we understood how to do the brows properly which I'm thankful for. I feel great about my work now. My clients always love their brows and they refer me to people. It’s a blessing. I’m glad I took the course. I’m always booked out!” This could be you!
Step 3: It’s Time to Set Up Your Shop
Guess what? The hard work is over! You’re now a skilled brow artist and it’s time to start booking clients. You might be thinking, “but how?” You need to start thinking about choosing a location. Renting a space is a great option but if you have an extra room in your home, that could work too. Remember, starting a business is a journey, and starting small is normal.
You’ll need to buy some basic equipment and decor so your clients will feel warm and welcome. Invest in a chair, good lighting, a microblading machine, disposable needles, different shades, and aftercare for your clients to take home.
As it can vary, make sure to read up on your state's regulations on starting your microblading business to comply with health standards.
Step 4: Build Your Website & Marketing
Before you start taking clients, you need to set up a professional-looking website. This allows the potential client to get all the information they need when deciding on a brow artist. Keep in mind that a majority of these people have never gotten their eyebrows microblading so providing information on the process and what to expect can set you apart from other brow artists in the area.
It’s 2021, marketing is huge for service-based businesses. Create a few social media profiles like Instagram and Facebook to start building social proof. You can post before and afters, client selfies, first-timer information, and so much more.
Step 5: Build Your Client Base
When starting a business, you need to have a unique selling point. Are you the only brow artist in town? Do you have the cleanest shop around? Do you provide refreshments for your clients? Pay attention to little details in your shop because it can go a long way.
Do every brow like it’s your last. Use each client as an advertisement and show them you know your craft. You’d be surprised how many people will tell their friends and how many referrals you might get! Explain the process as it’s happening and give quick tips to your clients.
Building your reputation as a professional, attentive, and trustworthy artist will give you the upper hand in this business. From there you will be able to raise your prices and expand drastically!
How Much Do Microblading Artists Typically Make?
It’s hard to say how much microblading artists typically make because it varies by skill and location. You can easily make 6 figures per year if you put the time and effort into your business. It all depends on you. We have several students who have quit their 9-5 jobs in only a couple of weeks.
The average price of a microblading session can range anywhere from $500 to $2,000. It’s a great time to get into the microblading industry because demand is exceeding the supply.
Our Closing Thoughts
The nice thing about microblading is that the investment to start is low and you will be making money in no time. You’ll be able to show off your creativity to your clients all while making your own schedule. The more clients you take on, the more money you’ll make.
With a good business plan, learning to adapt as the industry changes, and hard work you will be running a profitable and successful microblading business in only a few months. Ready to get started? Let’s book your class today.